Privacy policy
Privacy Policy
Last Updated: October 23, 2026
Mekvino is operated by Xiapu County Yutong Hengchang Trading Co., Ltd. (“we,” “us,” or “our”). We operate https://mekvino.com, including its related content, products, features, and customer services (the “Services”).
Our store is powered by Shopify. This Privacy Policy explains how personal information is collected, used, disclosed, and retained when you browse our store, make a purchase, or communicate with us.
If these provisions conflict with our Terms of Service regarding personal information, this Privacy Policy governs the handling of that information.
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Personal Information We Collect
The information collected depends on your interactions with the Services and the features you use. It may include:
• Contact details: your name, email address, telephone number, billing address, and shipping address.
• Payment and transaction information: payment method, payment status, transaction references, purchased items, order history, and return or refund details. Payment providers process the payment credentials needed to complete transactions under their own terms and privacy notices.
• Account information: login credentials, preferences, and settings where account features are available.
• Customer communications: messages, photographs, and other information you provide when asking questions or requesting support.
• Device information: IP address, browser type, device characteristics, network information, and online identifiers.
• Usage information: pages and products viewed, cart activity, and interactions with website features.
Personal information does not include information that has been anonymized so that it cannot reasonably be linked to an individual.
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Sources of Information
We may receive information:
• Directly from you when you place an order, create an account, complete a form, or contact us.
• Automatically when you interact with the Services, including through cookies, pixels, and similar technologies.
• From service providers involved in payments, website operation, order fulfillment, delivery, security, or customer support.
• From analytics or advertising partners where those services are enabled and permitted by applicable requirements.
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How We Use Personal Information
We use information as necessary for the following purposes:
Providing the Services
To process payments, manage purchases, arrange delivery, handle returns and refunds, maintain available account features, and respond to customer requests.
Service Communications
To send order confirmations, shipping updates, account notices, and other communications related to your use of the Services.
Website Improvement
To understand how visitors use our website, maintain functionality, diagnose technical issues, and improve product information and the shopping experience.
Marketing and Advertising
Where enabled, to send promotional communications, display relevant advertisements, and measure campaign performance. These activities are subject to applicable consent requirements and privacy choices.
Security
To identify suspicious transactions, prevent fraud, protect accounts, and address misuse of the Services.
Legal and Recordkeeping Purposes
To maintain necessary business records, comply with applicable obligations, respond to valid legal requests, resolve disputes, and protect legal rights.
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Cookies and Similar Technologies
Our website may use cookies, pixels, and related technologies for:
• Essential functions, including shopping carts, checkout, security, and account access.
• Remembering preferences.
• Understanding website traffic and performance.
• Advertising delivery, attribution, and campaign measurement where enabled.
You can manage cookies through your browser and any privacy controls available on our website. Blocking essential cookies may affect certain features.
Where required, non-essential technologies are subject to consent. Browser settings alone may not control all information previously collected or shared.
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How We Disclose Information
We may disclose information to:
• Shopify and other technology providers supporting website hosting, store operation, and related features.
• Payment providers processing purchases and refunds.
• Fulfillment and delivery providers handling orders.
• Providers supporting customer communications, security, analytics, or advertising.
• Other recipients where you request or authorize disclosure.
We may also disclose information where necessary to comply with applicable law, respond to valid legal process, address fraud, protect rights, or in connection with a business transfer such as a merger or acquisition.
Where advertising services are enabled, certain disclosures may qualify as a “sale,” “sharing,” or processing for “targeted advertising” under applicable privacy laws. Your available rights depend on your location and the activities involved.
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AppLovin Advertising Services
Where Mekvino uses AppLovin advertising or measurement services, information about website interactions, purchases, and device or browser identifiers may be processed to support advertising delivery, attribution, and campaign measurement.
These activities are subject to applicable consent requirements and privacy choices.
For information about AppLovin’s data practices and available choices, review the AppLovin Privacy Policy:
https://legal.applovin.com/privacy/
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Relationship with Shopify
Shopify hosts our store and processes personal information to provide and support the Services.
Information submitted through the store may be processed by Shopify and its service providers in countries other than your country of residence.
Where Shopify enhanced features are enabled, Shopify may process information from interactions with this store, other merchants, and Shopify to provide those features, including certain advertising services. Shopify’s responsibilities and your available choices are described in its privacy notices.
Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/app-users
Shopify Privacy Portal:
https://privacy.shopify.com/en
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Third-Party Websites
Our Services may contain links to websites or platforms operated by others. Their privacy practices are governed by their own notices.
Please review the privacy and security information of any third-party service you choose to use. A link on our website does not, by itself, mean that we endorse the external website or control its handling of personal information.
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Children’s Information
Our store is intended for a general adult shopping audience and is not directed at children. We do not knowingly collect personal information from children in circumstances prohibited by applicable law.
If you believe a child has provided personal information to us, please contact service@mekvino.com so we can review the matter and take appropriate action.
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Security and Retention
We use reasonable safeguards designed to protect personal information. No website, transmission method, or storage system can guarantee complete security.
Please avoid sending sensitive information, such as full payment card details, through ordinary customer support messages.
Retention periods depend on why information is needed, including order fulfillment, account administration, customer support, legal recordkeeping, dispute resolution, and fraud prevention.
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Your Rights and Choices
Depending on your location and applicable law, your rights may include:
• Requesting access to information held about you.
• Correcting inaccurate information.
• Requesting deletion of information.
• Receiving a copy of information in a usable format.
• Objecting to or restricting certain processing.
• Withdrawing consent where processing relies on consent.
• Opting out of activities considered a sale, sharing, or targeted advertising.
These rights may be subject to exceptions. For example, we may need to retain certain transaction records to meet applicable obligations.
To submit a request, email service@mekvino.com. We may need to verify your identity or the authority of an agent acting on your behalf. We will respond within the period required by applicable law.
We will not discriminate against you for exercising applicable privacy rights.
Advertising Choices
Where applicable, use the privacy controls available on our website or visit:
https://mekvino.com/pages/data-sharing-opt-out
You may also contact us for assistance with an opt-out request.
Where required, a recognized Global Privacy Control signal will be treated as an applicable opt-out request. A browser-based signal generally applies to the browser and device sending it. You may need to configure other browsers and devices separately.
Global Privacy Control information:
https://globalprivacycontrol.org/
Marketing Communications
You can unsubscribe from promotional emails using the unsubscribe instructions in those messages. We may still send necessary service communications about orders, accounts, or customer requests.
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Complaints
If you have concerns about our handling of personal information, please contact us using the details below.
Depending on your location, you may also have the right to appeal a privacy request decision or complain to your local data protection authority.
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International Processing
Our company is located in China. Shopify and other service providers may process or store information in additional countries.
Where applicable law requires safeguards for international transfers, the relevant transfer arrangements must meet those requirements. Your available rights are not removed solely because information is processed in another country.
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Policy Updates
We may revise this policy to reflect changes to our Services, data practices, or applicable requirements.
The updated version will appear on this page with a revised date. We will provide additional notice where required.
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Contact and Company Information
For questions about this Privacy Policy or requests concerning your personal information, contact:
Store Name:
Mekvino
Email:
service@mekvino.com
Phone:
+1 3412042359
Operated by:
Xiapu County Yutong Hengchang Trading Co., Ltd.
Business License Entity:
Xiapu County Yutong Hengchang Trading Co., Ltd.
Registered Address:
Room 202, Building 2, Jiulongjie,
No. 8 Changxi Road, Xiapu County,
Fujian Province, China
Website:
https://mekvino.com
For personal information whose processing we determine in operating Mekvino, Xiapu County Yutong Hengchang Trading Co., Ltd. is the responsible operator and, where applicable, the data controller. Shopify and other providers may have separate responsibilities for processing described in their own privacy notices.